Honda Elevate: Made-in-India SUV Set to Make Japanese Debut
Japanese automotive giant Honda is gearing up to launch its India-manufactured mid-sized SUV, Elevate, in the Japanese market next year. This marks a significant milestone as it will be the first product manufactured by Honda Cars India Ltd (HCIL) to be exported to Japan, a market known for its stringent regulations.
Expansion into the Japanese Market
HCIL’s Tapukara production facility in Rajasthan is the birthplace of the Elevate SUV, which will soon find its way into the Japanese market. Scheduled for a Spring 2024 launch, the SUV will be marketed under the brand name WR-V in Japan, representing a strategic move by HCIL to tap into new markets and diversify its product offerings.
Showcasing India’s Manufacturing Prowess
The decision to export the Elevate from India to Japan underscores HCIL’s confidence in the manufacturing capabilities of its Indian operations. It not only highlights the quality standards maintained at HCIL’s production facility but also aligns with Honda’s broader vision of positioning India as a key export hub within its global business strategy.
Fully Equipped Production Facility
HCIL’s Tapukara plant is equipped to cater to both domestic demand and export requirements, ensuring seamless production and timely delivery of vehicles. This versatility demonstrates HCIL’s commitment to meeting the evolving needs of customers across diverse markets while maintaining high standards of manufacturing excellence.
Domestic Success and Future Plans
Having made its debut in the Indian market earlier this year, the Elevate SUV has already garnered attention and acclaim domestically. Building on this success, HCIL aims to introduce a total of five SUV models in the Indian market by 2030, signaling its commitment to expanding its SUV portfolio to cater to diverse consumer preferences.
Embracing Electric Mobility
In line with global trends towards sustainable mobility, HCIL also has plans to introduce a battery-electric version of the Elevate SUV within the next three years. This strategic move reflects Honda’s commitment to embracing electric mobility and contributing to the ongoing shift towards cleaner and greener transportation solutions.
Power and Performance
The Elevate SUV is powered by a robust 1.5-litre petrol engine, available with both a six-speed manual and a seven-speed continuously variable transmission (CVT). With its impressive powertrain options and advanced features, the Elevate offers a compelling blend of performance, efficiency, and driving dynamics to meet the diverse needs of customers.
In conclusion, the debut of the India-manufactured Honda Elevate SUV in the Japanese market signifies not only a milestone for HCIL but also a testament to India’s growing prominence as a manufacturing hub for global automotive players. With its strategic expansion plans and focus on innovation, Honda is poised to make a significant impact in the dynamic automotive landscape.
